360° Brand Identity
Creating consistent brand identities across all digital and physical customer touchpoints — so your brand looks and feels the same whether someone meets it online, in print, or in person.
Brands SMS Consult has worked with
An inconsistent brand quietly undermines trust
Different colours on the website than on the signage. A logo that looks different on social media than it does on an invoice. None of it is dramatic on its own, but together it makes a business look less established than it actually is.
SMS Consult builds brand identity systems designed to hold together across every touchpoint a customer encounters, not just the logo.
- Inconsistent colours, fonts or logo use across materials
- A brand that looks different online than it does in person
- No clear identity guiding new marketing or product materials
- A visual identity that hasn't kept pace with the business
What's included in a brand identity engagement
Logo & Visual Identity
Core identity elements — logo, colour palette, and typography — built to work across every format.
Digital Touchpoints
Consistent identity applied across your website, social media and digital materials.
Physical Touchpoints
Identity extended into print, signage and physical customer-facing materials.
Brand Positioning
Identity work grounded in how you want the brand to be perceived, not just how it looks.
Brand Guidelines
Guidance for keeping the identity consistent as your team and materials grow.
Rebrand Support
Transitioning an existing brand to a refreshed identity without losing recognition.
Built for brands that need to look as established as they are
- New businesses building an identity from scratch
- Established businesses whose identity hasn't kept up with their growth
- Brands expanding into new touchpoints that need a consistent look
Identity needs assets to bring it to life
Brand identity pairs naturally with ongoing creative assets and the website that carries it.
Common questions about brand identity
What does 360° brand identity actually include?
It covers your visual identity (logo, colours, typography) and how that identity is applied consistently across digital and physical touchpoints — website, social media, print, signage and more.
Is this for a new brand or a rebrand?
Both. SMS Consult works with businesses building a brand identity from scratch and businesses refreshing or repositioning an existing one.
Do you provide brand guidelines?
Brand identity work is delivered with the guidance needed to keep the identity consistent as your team and materials grow; specifics are confirmed during a strategy session.
Book a Strategy Session
Tell us where your brand feels inconsistent, and we'll show you what 360° identity looks like.
Book a Strategy Session